Has the wheel been reinvented?

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A new wheel named the ‘Shark Wheel’ is said to be the future of skateboard wheels and has caused a stir amongst the longboarding community. The wheel is SQUARE to sight but is said to run extremely smoothly. It has recieved $58,000 to date of a $10,000 ask on kickstarter. Take a look:

http://www.kickstarter.com/projects/1537100752/shark-wheel-the-square-skateboarding-wheel-that-sh

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